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How To Make 2021 the Best Christmas For Your Customers

The holiday season is the perfect time to celebrate your current customer base and bring in potential clients. Using a few marketing tools and coming up with campaign ideas for customer gifts is a great way to get your beauty business into the holiday spirit. 

We understand that you have a lot going on in your business, so that's why we provide resources that can help make your load a little lighter. 

If you're looking for ways to improve your Christmas campaigns and get a few ideas, then read on. In this article, we'll share some ideas that you can use to make this year's Christmas season the best for your customers.

More Naturals How To Make 2021 the Best Christmas For Your Customers

Happy Holidays

Christmas is coming up soon, and if you're anything like us, you're already starting to plan out your holiday shopping.

We're sure you've heard the saying "the customer is always right," and that's true. If you want to keep your customers happy, you should listen to their feedback and suggestions.

Embrace the time of customer gifts, corporate gifts, festive colors, and giving back. What does the holiday season mean to a loyal customer? How does this impact the lives of their friends and family? Your business needs to keep family traditions, gift preferences, and the holiday spirit in mind. You could conduct a survey via your email marketing to understand your clients' needs over Christmas time. Aspects such as budget, timing, and gift ideas could be a few of the topics you address.

It's also a good idea to think about what this period of the year means to your business. Perhaps you'd like to set a "standard" for this time of year that clients can look forward to. For example, a holiday promotion can be fun to reward current clients and create loyal clients.

The social channels you use to communicate your marketing ideas will be important. These are like comprehensive business cards on who you are, what you do, and what you offer. A digital marketing strategy will be vital in optimizing online sales. Make sure that you know and understand where your clients are. For example, you don't want to spend all of your resources on Instagram or Twitter when your ideal audience is on Facebook.

Change up your Facebook cover image on the business page to reflect the festive season. You could also use this visible space to mention a flash sale or gift card promotion. Encourage your customers to make the most of the holiday time and enjoy the special prices and limited offers.

Enjoying the festive season through various social media campaigns on your social media channels will be an easy and inexpensive way to reach clients. It's also a way to grow your social media accounts and to share a side of your beauty business's "personality."

How To Make 2021 the Best Christmas For Your Customers

Create Your Marketing Strategy

Christmas time provides a massive opportunity to connect with potential customers. By ensuring that your marketing campaigns are in order, you can make this the best Christmas for your community.

Depending on the nature of your business and how long you have been operating, you may already have a few marketing ideas and tools in place. Email marketing is an effective way to showcase the products you have on offer and possibly additional resources such as informative and entertaining blog posts or podcasts around relevant topics. For example, if you have salon clients, you might want to offer a tutorial on how to do the perfect make-up or beauty look to match the hype or color palette of the festive season. You can build an email marketing campaign around the blog posts and content you create.

Your marketing materials will be created from your marketing ideas. Make sure that the look and feel of your efforts are cohesive across all of your social media platforms and social media posts. You can decorate your website with some festive season sizzle in line with your other campaigns. It must be clear that you are one brand speaking as one single voice that potential and existing customers can relate to.

Your beauty business could partner up with a like-minded beauty salon to make a flash sale. You could also work with an influencer or micro-influencer to promote your product and create some hype around your festive campaign.

You cannot ignore the importance of a digital marketing strategy over this time. Many people prefer to shop from the comfort of their own homes, and this is where your beauty business should be geared for online sales. Your social medium should be set up to direct clients to the products that they are looking for.

How To Make 2021 the Best Christmas For Your Customers

Focus On Your Clients

The holiday season is the ideal time to bring in prospective clients and execute your promotional idea. It is a limited time where you can increase online sales, retail sales and ensure customer loyalty. As with any marketing campaign, there will be difficult customers, but the situation could turn out for the best if you manage them well.

The festive season is an incredible opportunity to develop gift ideas or offer a customized gift card option for your customer base. In addition, many beauty businesses will also be looked to for corporate gifts over this time.

More Naturals can assist with helping those customers. We produce over 600 stock formulations. Within this, we do custom formulations, packaging, labeling, shipping, and even assist with the white-glove service. Our superior customer service experience has a bedrock in clear, quality communication, and we strive to make every business we help feel equipped for success.

How To Make 2021 the Best Christmas For Your Customers

Let Us Make It Easier

More Naturals would love to be the private-label partner of choice for your beauty business. We manufacture and distribute beauty products on a wholesale level for makeup brands, beauty and personal care brands, cosmetics for hotels, and more.

From start to finish, we aim to guide our clients throughout their business journey to focus on scaling their businesses. In addition, we work closely with customers to ensure that they get the best possible service and customer experience.

It's essential to us that we provide products that deliver an actual value-add to those we serve. We’re not just another manufacturer; we hear and address customer and retailer needs through our cosmetic products. So get in touch with us today, and let's help you make this Christmas the best one for your customers.

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