This shampoo formula is crafted perfectly for frequent use, made with organic and natural ingredients that won't damage the hair. Organic aloe delivers moisture to hair and scalp, ensuring optimal hydration. Lavender water and oil improve the scalp's circulation, stimulating hair growth and preventing hair loss. Vitamin E helps to prevent breakage and split ends. Additionally, being infused with natural oils and Provitamin B5, this shampoo boosts hair's hydration, elasticity, and shine.