This shampoo formula is crafted perfectly for frequent use, made with organic and natural ingredients only that won't damage the hair. Organic aloe delivers moisture to hair and scalp ensuring optimal hydration. Lavender water and oil improve the scalp's circulation stimulating hair growth and preventing hair loss. Vitamin E helps to prevent breakage and split ends. Additionally, being nfused with natural oils and Provitamin B5 this shampoo boosts hair's hydration, elasticity and shine.