Owning a beauty business can be exciting but also daunting at times. Making the decisions about your products is a huge task and can make or break your business. For example, you could be sourcing products for your hotel, personal care brand, cosmetic company, or beauty brand.
More Naturals prides itself on providing products that deliver an actual value-add to those we serve.
We’re not just another manufacturer; we hear and address customer and retailer needs through our cosmetic products.
Whether you have had the same range of products for years, or maybe you’ve just started, there can be clear signs that it’s time to introduce something new for your community.
Trends & Developments
The beauty industry is constantly changing. It is part of what makes business in this line so dynamic, engaging, but also challenging. Many beauty business owners will agree that it can be challenging to constantly keep up with trends and developments.
An excellent way to stay in the mix is to follow noteworthy beauty bloggers on YouTube and Instagram. Make sure that these influential figures resonate with your brand, as this will determine whether the beauty trends they speak of will be relevant to your community.
If you’re well zoned into who your target audience is, you will probably already the types of people, they would follow online as well as the kind of beauty reading they would immerse themselves in.
Perhaps you decide to try and be a go-to for industry trends; this could be highly beneficial for your online reach. You’d need to make sure that your brand’s website, blog, social media platforms, and overall look and feel are attractive to the right people. You need credible information, the right spokesperson, and a good following to be a trusted source for beauty trends and developments. It takes work, effort, and time to build up this kind of reputation, but it can be worth it in the long run.
There are innovations, upcoming research on ingredients to look out for, celebrity trends, and general demands to consider.
As you pivot your beauty business to keep up with current beauty trends and developments, you have to stay on top of what’s relevant.
Make sure that your product offering is true to your brand and in line with what’s current. It’s the beautiful, balancing ebb and flow of owning a business.
Working With Customer Feedback
Your customers are the life and soul of your beauty business. The feedback you get from them should be treasured and taken seriously. It’s also essential to ensure that there is a channel to give and receive feedback. This could be via email, a form on your website, a survey that you conduct, or through social media.
You want to make this process as quick and easy as possible for your clients. They should feel free and comfortable to bring up any issues, concerns, or comments.
Your business service and products will be open for comment here. Having a feedback platform in place is also a great way to understand what you’re doing right.
You’d be surprised at how many customers would love to be able to have a way to connect with your brand and share their positive experiences. It can be an opportunity to collect testimonials for your website or marketing collateral.
When you’re taking care of your community, they will be more likely to remain loyal and supportive of your brand.
Customer feedback can be your unique and powerful tool for unlocking critical products for your community.
You need to be in tune with what your customers want and need. This way, you can tailor your product offering to address their needs thoroughly.
A Breath Of Fresh Air
As your business grows and you begin to establish your norms, you might find that things stagnate. It could be an excellent idea to introduce a new, little sizzle into the mix when this happens.
This could be a new segment to your current line of products, a new product to a range, or a new range completely. The options are endless! Don’t let your beauty business feel stuck or dull for you or your clients.
Keep it current and fresh with new ideas based on current trends and your customer feedback.
More Naturals has a production of over 600 stock formulations for you to choose from. Our products are effective in addition to being all-natural, cruelty-free, sulfate-free, mineral oil, and paraben-free.
Enjoy the freedom of doing business your way with a partner that values you and your business.
Our passion revolves around the development and distribution of cosmetics to set and raise the international bar of standards.
We manufacture and distribute wholesale to reflect our customers‘ needs for makeup brands, beauty and personal care brands, pet products, hotel cosmetics, and plenty more. So chat with us today, and let’s create the products your business needs – no matter the trends.
