As a business owner in the beauty industry, you constantly have to think about solutions. Many of these require a creative edge. Often, a shift in perspective and a rewiring of the situation. When you're tired or have a lot going on, it can be not easy to zone in on this ability. Creativity shows itself in many different forms, and as entrepreneurs, too, we understand the varying level of pressure.
Why do we get creative blocks? Where does a creative slump come from? Stress, mental overload, trauma, relationship issues, and anxiety could be underlying reasons.
By making sure you're balancing your work commitments with time for yourself, you're able to avoid regular creative blocks. This helps you to maximize your creative output. However, for those times where you need it, we've got a few tips to help you overcome creative blocks in your beauty business.
Become Aware of Your Creative Block
Experts describe a creative block as a barrier to accessing one's creativity. It's a mental block. When this happens, you struggle to unleash your usual creativity in thoughts, ideas, and more. Going through this patch as you build your beauty business can be highly frustrating.
When you're trying to put marketing campaigns, product ideas, content, and business plans into motion, those creative juices are needed in full force.
Sometimes it helps to synergize with your team, but a lot of the time, your beauty business requires your unique stamp. If you need a little input with your creative decisions, there are many different resources to turn to.
The first step is to realize that you're having a creative block (it's a moment and not your life) and that it will pass. Remember that it is something that many creative professionals go through, and you're not alone.
Take a Step Back
Once you've become aware of your creative block, take a moment to breathe. This is where you need to take a step back from what you've been busy with and do something different.
Craving a coffee date with a cheerful friend? Or a walk in nature? This is the time to jump in.
We know that it's easy to feel guilty for taking time off when you have your own business. It might feel “unnecessary” or stressful to do something unrelated to work, but research has shown the benefits of switching off and taking short breaks in-between your deadlines.
Make sure that the time you set aside to step back is entirely unrelated to the creative project ahead of you. Force yourself to block out any thoughts about the fact that you have a creative block, and let your mind “be.”
Revisit the situation
It doesn't have to be an outing to a tropical beach. Although, if you can, we always encourage it!
Driving to the shops or even taking a seat at a coffee shop and just watching people go by is all you need to get a bit of headspace. Open a book, watch a funny video on YouTube or take ten minutes to meditate outside.
Once you've taken the time to do something different, you can revisit the situation. This is where you get back to your work and try again.
Make sure that your workspace is clean and fresh. Put away any clutter, and set out a cup of coffee or tea to one side so that you have the necessary support when you need it.
Unleash Your Creativity
Now that you have had a bit of rest, you should feel more refreshed. So as you sit back in your chair at your desk, see this as a new start. Forget about your struggles with the work previously, and begin again.
This is your moment to tackle your project with fresh eyes. Once you're making a bit more progress, feel free to chat about your creative ideas with your partners and team members.
More Naturals is excited about helping clients introduce a new line or segment of beauty products into their range. We are here to help your creative ideas come to life. Our wide range of private-label beauty and cosmetic products can open up a whole new world for your beauty business.
How More Naturals Can Help
We're beauty professionals in the cosmetic industry, and we provide solid building blocks to our customers. More Naturals is the first online platform to provide bulk, customized products to growing cosmetic brands. We're the best in our class for organic, vegan, and custom products.
Partnering with us ensures that you access white-label products that are mixed, filled, capped, labeled, coded, and wrapped under intense quality control standards and procedures. In addition, product testing is conducted at multiple stages to ensure the consistent quality we stand for.