A private-label or white-label service is when a business buys products manufactured or sourced from another company and then rebrands them to serve as their own. The term "white label" is often used interchangeably with "private label." When we refer to white-glove services, it means attention to detail, excellent customer service, and generally making life easier for our clients.
So, it's not all white gloves, and white labels as the name would suggest. It's rather about taking the focus off of the manufacturer so that businesses (both small and large) can be highlighted with custom products and packaging design. The idea is for a business to offer products and services that are completely their own yet sourced from a trusted provider that links in with their values.
When starting a journey with a white-label or white-glove service, the offering must resonate with your own. As business owners, there are many different white labeling options to choose from. Finding the right match for you and your team will save you many grey hairs!
Addressing Your White Labeling Needs
Bringing in a partner to help you offer the right cosmetic or beauty products for your business can take a lot of pressure off of your business processes. For example, you might have a big dream in place, but you aren't sure where to start sourcing the products you need.
The need for a white-label/private-label or white-glove service can come in when you would like to launch a business with your own personal touch quickly. It is possible to launch a business quickly when your idea, product, and support system line up.
The need for a white-label service can also be when you want to add a new segment or product line to your existing product offering.
Basically, you're selling a product that resonates with your brand and business type but is manufactured by someone else. Your business brings in its unique essence with labeling, packaging, and branding. It's important that this stands out and is true to your brand values and the goals of your business.
It would help if you also thought about your audience and that the look and feel of the product needed to best resonate with them.
More Naturals can assist you with all of the above. From start to finish — we are here to get your business going and growing.
Your Due Diligence
Take the time to research your market and make sure your choice of product, business name, and product packaging design speaks the same language. It needs to feel cohesive.
Likewise, your digital marketing (think about your website, social media pages, and email campaigns) needs to have one clear message so that customers know exactly who you are and what you offer — no matter where they look for you online.
Your own customer journey is often directly related to the level of service. Therefore, the delivery process of meeting expectations around white-label services needs to be clear. Make sure you have your thoughts, needs, and wants in order so that your white-label partner can address these in the best possible way.
More Naturals Offers White-glove and White-label Solutions
More Naturals would love to serve you as your white-label agency of choice. We provide you with the platform to choose from a wide variety of high-quality natural beauty and wellness products that will take your beauty or cosmetic business to the next level. If you can't find what you're looking for on our online platform, we're able to source the beauty products you need, whether it be organic, vegan, or natural.
We run the production of over 600 stock formulations and also do custom formulations. In addition, we assist our customers with packaging and labeling, shipping, and white-glove services. Our product offerings for hair, face, and body are effective in addition to being all-natural, cruelty-free, sulfate-free, mineral oil, and paraben-free.
More Naturals ensure that you can have access to bulk, customized products at industry-leading turnaround times. We also offer white glove delivery services and an all-around personalized service so that we can jump in where you may be struggling in business processes.
This approach ensures that the sales process and personal touch are clear — making your business stand out from the rest. Having a partner like More Naturals will help clarify and simplify your sales process.
Feel the Support
Our white-label/private-label products are the first step to ensuring that your clients and potential clients receive trusted beauty products that produce results. In addition, we can assist with a custom solution from start to finish: our in-house designers can jump in with logo creation, design, and packaging, and we have content creators on board to help with your wording and branding. It's an all-inclusive More Naturals solution tailored to your business needs.