The holiday season is a fantastic opportunity to scale your beauty business. Your existing customers are looking for gifts during their holiday shopping for their friends, family, and beauty businesses. It is a way to gain new customers; private-label beauty and skincare products can be tailored to a Christmas campaign or festive season regime. Your beauty business strategies must include a gift guide and marketing plan for the product category.
Whatever your needs or private label product idea, let More Naturals make your vision a reality.
For some gift and Christmas campaign ideas for your business, read on.
Create a Tailored Christmas Beauty Package
If you’ve had your business for a while, you may focus on a specific beauty area. This could be the time to go back to your market research so that you provide the right beauty gifts to the beauty lover your business is targeting. Whether it is lip gloss, hair products, bath products, skincare, or products for pets or babies — you can put together beauty packages that will make the perfect gift set for customers. Take time to brainstorm a few beauty product gift ideas for your holiday campaigns.
As a hotel or provider in the hospitality industry, you can change your current complementary beauty products to reflect the Christmas theme. This thoughtful and unique touch can set you apart from your competition. Therefore, ensuring that your marketing calendar has a marked-off section for this time of year is crucial.
Regardless of the nature of your business, the festive season is the ideal time to add a new segment or product line to your offering. This way, you can offer more in your gift packages. Please have a look through our private-label products to get the ball rolling. Focus on the customer experience to create a base of loyal customers.
Run a Festive Season Giveaway on Social Media
Festive season marketing is essential! Your business must enter the holiday spirit — this is a perfect time. Choosing the right private label products and packaging combination can take your online business to the next level.
Once your Christmas or festive season gift packages are ready, you could create a competition on a social media platform (such as Facebook or Instagram) to promote and highlight your business. But, again, social media is an easy and cost-effective way to reach a broad audience of potential customers.
Create a graphic on Canva or get a graphic designer to assist you with creating an on-brand picture for your promotion. To get your social media post to a whole new level, you can set a budget to boost this post to a specific target audience.
It can also help get a micro-influencer to speak about your festive season giveaway or offering. Having an upbeat talk about your products and gift packages will encourage others to buy. In addition, you could offer discount codes to influencers who promote this package.
Try and encourage user-generated content on social media. For example, when customers purchase a festive gift package from your beauty business, have the incentive to get them to share a photo of themselves or the product on their feed or story with a relevant hashtag. The more you can get your product out there, the more people will know about it and access your brand.
These social media campaigns generate brand awareness and drive traffic to your pages and online store.
Craft Promotions That Will Encourage Your Customers to Buy
It doesn’t need to be one gift set, but maybe a few you’ve put together for different needs. If you’re unsure of what kinds of gift sets your community would like, it might be a good idea to do a poll on social media with some different options.
Your community and customer base can help you decide what would work best, and this way, you’re giving your audience exactly what they would like. For example, if you want to implement a survey, you could mail a simple questionnaire to your email database via this platform.
Of course, this depends on the nature of your business and the type of private-label products you’re after and would like to offer.
Some ideas are simple promotions such as a discount on a gift card, 10% off, or buy-one-get-one-free. But ultimately, you need to do what is affordable, cost-effective, and most appropriate for your profit margin and business goals.
The festive season is a great time to be generous with your popular products, and you could include some simple, thoughtful touches such as free samples, cute lip balms, a customized gift card or tag, or even a coupon with a discount for the next purchase. Make the holiday season a time that stands out in a marketing strategy.
Take the Pressure Off With The Right Partner
Our passion revolves around developing and distributing cosmetics to set and raise the international bar of standards. We manufacture and distribute wholesale to reflect our customers ‘ needs for makeup brands, beauty and personal care brands, pet products, hotel cosmetics, and plenty more. We are private-label manufacturers with organic certification — ideal for your private-label products to be included in your Christmas gift sets this holiday season.
With impeccable expertise and experience, we aim to be your most valued partner for private-label products in a more beautiful, natural world.